Privacy Policy

Last reviewed: 9 April 2026

Proper Leads Ltd, the parent company of switcheroo.co.uk, is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal data.

In this policy, “we”, “us” and “our” means Proper Leads Ltd. “You” means any individual who visits our website, submits an enquiry, or otherwise interacts with us.

1. Who we are

Proper Leads Ltd is the data controller responsible for your personal data.

If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us:

In some circumstances, we may act as a joint controller with selected partners. Where this applies, we will ensure appropriate arrangements are in place to define our respective responsibilities.

2. Your rights

You have rights in relation to your personal data, including the right to:

• request access to the personal data we hold about you;
• request correction of inaccurate or incomplete personal data;
• request deletion of your personal data in certain circumstances;
• request restriction of processing in certain circumstances;
• object to processing in certain circumstances, including direct marketing;
• withdraw consent at any time where we rely on consent;
• request transfer of your personal data where applicable; and
• make a complaint to the Information Commissioner’s Office.

To exercise any of your rights, please contact us using the details above. We will respond in accordance with applicable data protection law.

3. What data we collect

We may collect, use, store and transfer the following types of personal data:

• your name;
• your address;
• your email address;
• your telephone number;
• information you provide when completing forms on our website;
• information you provide when contacting us by phone, email, SMS, WhatsApp, social media or post;
• details of products or services you are interested in;
• records of enquiries, complaints and correspondence;
• technical data, including IP address, browser type, device information and website usage data;
• marketing preferences and consent records; and
• any other personal data you choose to provide to us.

We may also collect limited information from publicly available sources where lawful to do so.

4. How we collect your data

We may collect your personal data when:

• you visit our website;
• you complete a form or request a quote;
• you contact us by phone, email, SMS, WhatsApp, social media or post;
• you engage with our advertising or marketing;
• you purchase, enquire about, or negotiate for a product or service;
• you enter a competition, survey or promotion;
• you book an appointment or request a callback; or
• a third party shares your information with us where you have authorised them to do so.

5. How we use your data

We may use your personal data to:

• provide the services you request from us;
• process and manage your enquiries;
• arrange quotes and introductions to relevant providers or partners;
• contact you about products or services you have requested or consented to hear about;
• administer and improve our website and services;
• personalise your experience on our website;
• prevent fraud, misuse of data and other illegal activity;
• maintain internal records;
• respond to complaints or disputes; and
• comply with legal and regulatory obligations.

6. Lawful bases for processing

We process your personal data under one or more of the following lawful bases:

• Consent – where you have given us clear permission to process your data for a specific purpose, including certain marketing activity;
• Contract – where processing is necessary to take steps at your request or perform a contract with you;
• Legitimate interests – where processing is necessary for our legitimate business interests and your rights do not override those interests; and
• Legal obligation – where we are required to process your data by law or regulation.

7. Marketing

Where permitted by law, we may contact you by telephone, SMS, email, WhatsApp or post about products and services that may be relevant to your enquiry or interests.

Where consent is required by law for marketing, we will rely on your consent. Where consent is not required and we rely on legitimate interests, we will do so only where appropriate and where your rights are not overridden.

You can opt out of marketing at any time by:

• clicking the unsubscribe link in an email;
• following opt-out instructions in an SMS;
• telling us during a call; or
• emailing us at [email protected].

8. Sharing your data

We may share your personal data with selected third parties where necessary to:

• provide our services;
• respond to your enquiry;
• arrange quotes or product information;
• operate our website and systems;
• verify identity and prevent fraud; and
• comply with legal or regulatory obligations.

These third parties may include:

• energy suppliers, brokers and comparison partners;
• broadband, mobile and telecom providers and resellers;
• lead handling, fulfilment and contact centre partners;
• IT, hosting, CRM, analytics and communications providers;
• fraud prevention and identity verification providers;
• professional advisers, insurers and legal advisers;
• regulators, public authorities and law enforcement where required; and
• group companies operating related brands.

We will not share your details with more than one partner every 30 days for marketing purposes.

A current list of selected partners we may share personal data with is available here: Partners

We may also share your information between brands operated by Proper Leads Ltd where you have engaged with or shown interest in similar products or services. These brands currently include:

• Switcheroo
• Ilovesavings
• Refundsy

9. Identity verification and fraud prevention

We may share your personal data on the basis of legitimate interests with FIOR, a trading name of Horizon Landings Limited, to help verify your identity, prevent misuse of your data, and reduce fraud.

Privacy Policy: fiordata.com/privacy-policy

This processing will be carried out securely and only for verification and fraud prevention purposes. You may object to this processing by contacting us at [email protected].

10. Processors and service providers

We use third party processors and service providers to support our business and deliver our services. These may include providers of website hosting, CRM systems, telephony, SMS and email delivery, analytics, technical support, fraud prevention, administration and professional advisory services.

These providers act under our instructions where required and are subject to appropriate contractual and security obligations.

Examples of service providers we may use include:

• Google Analytics – Privacy Policy: policies.google.com/privacy
• Hotjar – to help us understand how visitors use our website

11. AI and automated communications

We may use automated systems, including artificial intelligence, to help us communicate with you where permitted by law. This may include:

• automated follow-up messages;
• AI-assisted conversations;
• automated call handling; and
• pre-recorded or AI-generated voice communications where permitted and appropriately consented to.

Where AI is used, you may be interacting with an automated system rather than a human. Calls may be recorded for quality assurance, training and compliance purposes. Recordings are retained in line with our standard data retention periods outlined in section 12.

Where required by law, we will obtain the appropriate consent before using these methods.

You can opt out of automated or AI-based communications at any time by emailing [email protected].

12. Data retention

We will retain your personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, regulatory, tax, accounting, fraud prevention and reporting requirements.

As a general rule, we will retain relevant enquiry and customer data for up to 2 years, unless a longer retention period is required or justified by law, regulation, dispute resolution, fraud prevention or legitimate business need.

Where data is no longer actively required, we may securely suppress or archive it in accordance with our retention procedures. Suppressed data will not be used for marketing or shared with third parties.

13. International transfers

Where we transfer your personal data outside the UK, we will ensure that appropriate safeguards are in place as required by data protection law.

14. Cookies

We use cookies and similar technologies on our website to improve functionality, analyse traffic and enhance user experience.

For more information, please see our Cookie Policy.

You may also visit allaboutcookies.org for further information.

15. Third party websites

Our website may contain links to third party websites. We are not responsible for the privacy practices, content or security of those websites. You should read their privacy policies separately.

16. Disclosures

We may disclose your personal data:

• to our employees, contractors, agents, suppliers and subcontractors where reasonably necessary;
• where required by law;
• in connection with legal proceedings or prospective legal proceedings;
• to establish, exercise or defend legal rights; or
• for the purposes of fraud prevention, risk management or reducing credit risk.

17. Complaints

If you are unhappy with how we use your personal data, please contact us first so we can try to resolve your concerns.

You also have the right to complain to the Information Commissioner’s Office:

18. Changes to this policy

We may update this Privacy Policy from time to time by posting a revised version on our website. Any material changes that affect how your data is processed will be communicated to you directly where possible.

© 2026 Proper Leads Ltd. All rights reserved. Company number: 12323725.